Sion, 15 February 2024. Valais 2025 and Specialized Bicycle Components are pleased to announce a new partnership. Specialized has become an official partner of the UCI Mountain Bike World Championships in Valais, which will take place from August 30 to September 14, 2025.
It's official: Specialized joins the 2025 UCI Mountain Bike World Championships as an «Official Partner». Through constant innovation and development at the forefront of technology, Specialized has become a world leader in the bicycle industry. The organizers of the 2025 UCI Mountain Bike World Championships and the team at Specialized are looking forward to this collaboration, not only to jointly contribute to the success of major event, but also to energize the sport of cycling. They aim to celebrate and promote it through various initiatives.
Matthias Klopfenstein, Market Leader Specialized is delighted to announce this partnership: «Integral to Specialized's overarching vision, we are always looking to actively contribute to the promotion of the sport. This collaborative effort not only resents an opportunity to unite in organizing a unique and innovative event, bringing together world-class athletes, but also allows us to endorse parallel projects aimed at extending cycling to youth and women. We firmly believe in the significance of such initiatives for the future of our sport.»
Julien Hess, Director of Valais 2025, is very proud of this new collaboration: «Specialized's premium involvement and its ongoing activities in cycling are a benchmark for the industry and having them on board is a huge opportunity. The reputation for quality products and their commitment to innovation for the development of cycling are in perfect harmony with our vision for the event. We are delighted to have their support and to be able to shape the future of mountain biking in Valais together.»
About Specialized
Specialized Bicycle Components was founded by Mike Sinyard in 1974 by riders for riders. Based in Northern California with locations around the world, the private company focuses on functional and technically advanced products that enable every rider to perform at their best.
About Specialized in Switzerland
The E-Bike Turbo Innovation Center in Cham underscores Specialized's dedication to advancing cycling technology. Situated in Switzerland, renowned for precision engineering and a commitment to technological excellence, Specialized taps into the region's expertise and collaborative spirit, pushing the boundaries to enable every rider to reach their fullest potential.
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